Interactive video distribution systems – Program – message – or commercial insertion or substitution
Reexamination Certificate
2003-06-11
2010-10-19
Pendleton, Brian T (Department: 2425)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
C705S014680, C705S014690, C386S349000, C386S349000
Reexamination Certificate
active
07818763
ABSTRACT:
According to the invention, a method is disclosed for playing a video program for a user that has an associated commercial that can be avoided to some extent if the user is authorized. In one step, the video program is received with the associated commercial and made available for display. An attempt by the user to avoid normal playback is detected. A playback point in the video program for the associated commercial is determined. The attempt is correlated to the playback point in the video program for the associated commercial. It is determined whether the user is authorized to avoid normal playback of the associated commercial. If the user is not authorized to avoid normal playback of the associated commercial, the attempt is thwarted.
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Beyler John C.
DePrez Gregory R.
Sie John J.
Ekpo Nnenna N
Pendleton Brian T
Starz Entertainment LLC
Townsend and Townsend / and Crew LLP
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