Verticalized automated customer acquisition

Details Verticalized automated customer acquisition Verticalized automated customer acquisition

2007-05-04

2010-10-19

Dixon, Thomas (Department: 3684)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07818202

ABSTRACT:
Customer acquisition by a marketer includes determining one or more attributes of a target audience, identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, requesting from each of the individuals permission to send one or more offers, receiving one or more acceptances from at least one of the individuals responsive to the requesting, and sending the one or more offers to individuals from whom acceptances were received.

REFERENCES:
patent: 6735572 (2004-05-01), Landesmann
patent: 7240020 (2007-07-01), Poage et al.
patent: 2003063570 (2003-07-01), None
No author; Web Shoppers Turn Concept of Permission Marketing Into Reality as Means of Cutting Through the Clutter; Sep. 15, 1999; Business Wire; 4 pages.
Opt-In-Email Puts a New Face on Push Web users invidet to sign up for target delivery of news (and maybe an ad); Apr. 9, 2001; NewsInc, v13, n8, pNA; 5 pages.
Latham, Steve, “Leveraging the Web to Grow Your Business, Part One in a Series: Attracting Prospects,” Spur Digital, Jun. 2003, 11 pages.

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