Vehicle-based dynamic advertising

Details Vehicle-based dynamic advertising Vehicle-based dynamic advertising

2005-05-24

2005-05-24

Louis-Jacques, Jacques H. (Department: 3661)

Data processing: vehicles, navigation, and relative location

Navigation

Employing position determining equipment

C701S211000, C701S213000, C340S990000, C340S995170, C340S995270, C340S691600, C342S357490, C455S412200, C455S414300, C455S456300

Reexamination Certificate

active

06898517

ABSTRACT:
A method and system for dynamically targeting content (e.g., advertising) displayed by a moving vehicle according to the location and direction of travel of the vehicle. Multiple items of content are loaded onto the vehicle and updated at periodic intervals. Position information (such as Global Positioning System information) is used to determine the location and direction of travel of the vehicle. Using the vehicle's position and direction of travel, and perhaps the time of day, a particular item of content can be selected and displayed to an audience external to the vehicle. The amount of time each particular item of content is displayed can be measured and used as the basis for billing clients.

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