Utilizing a forward looking Nash equilibrium in an ad-words...

Details Utilizing a forward looking Nash equilibrium in an ad-words... Utilizing a forward looking Nash equilibrium in an ad-words...

2011-08-09

2011-08-09

Airapetian, Mila (Department: 3625)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

Reexamination Certificate

active

07996267

ABSTRACT:
Systems and methods for facilitating more efficient bidding in an ad-words auction are described herein. An auctioning component can employ a forward-looking Nash equilibrium to facilitate an ad-words auction. A bidding component can enable bidding agents to place bids in the ad-words auction as a function of dynamically considering at least existing strategies of other bidding agents and future responses of the other bidding agents. Bidding agents associated with bids comprising higher true private values can obtain advertisement slots within the ad-words auction that are associated with a higher order of attractiveness to viewers—a bidding agent's true private value can be based on, at least in part, the bidding agent's estimate of value that at least one user interested in a particular keyword places on the bidding agent's product(s) and/or service(s).

REFERENCES:
patent: 2009/0055268 (2009-02-01), Knoller et al.
patent: 2010/0306210 (2010-12-01), Wang et al.
Tian-Ming Bu, Xiaotie Deng, Qi Qi, Dynamics of Strategic Manipulation in Ad-Words Auction, Proceedings of the 16th International World Wide Web Conference, May 8-12, 2007, Alberta, Canada.

Affiliated with

Also associated with

Rating

Utilizing a forward looking Nash equilibrium in an ad-words... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Utilizing a forward looking Nash equilibrium in an ad-words..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Utilizing a forward looking Nash equilibrium in an ad-words... will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2730487