Data processing: database and file management or data structures – Database and file access – Record – file – and data search and comparisons
Reexamination Certificate
2010-01-25
2011-12-27
Robinson, Greta (Department: 2169)
Data processing: database and file management or data structures
Database and file access
Record, file, and data search and comparisons
C705S014400
Reexamination Certificate
active
08086630
ABSTRACT:
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.
REFERENCES:
patent: 5754939 (1998-05-01), Herz et al.
patent: 6144944 (2000-11-01), Kurtzman et al.
patent: 6332127 (2001-12-01), Bandera et al.
patent: 7668832 (2010-02-01), Yeh et al.
patent: 2002/0099605 (2002-07-01), Weitzman et al.
patent: 2003/0046161 (2003-03-01), Kamangar et al.
patent: 2003/0093318 (2003-05-01), Komaki et al.
patent: 2004/0010518 (2004-01-01), Montemer
patent: WO 01/01217 (2001-01-01), None
patent: WO 01/65426 (2001-09-01), None
patent: WO 03/102738 (2003-12-01), None
Statement of Grounds and Particulars in Support of Opposition for Australian Patent Application No. 2004271567, dated Jun. 24, 2010 (12 pgs.).
“3G European Location Based Advertising, Public Mid-term Report” version 1.0, published on Oct. 16, 2003 by the ELBA consortium.
Canadian Office Action to Canadian Patent Application No. 2,537,191, dated Aug. 11, 2010 (7 pgs.).
Notification of the Third Office Action for Chinese Patent Application No. 200480029591.X, dated Nov. 15, 2010 (3 pgs.) with translation (3 pgs.).
Rejection Decision for Chinese Patent Application No. 200480029591.X, mailed Mar. 14, 2011 (3 pgs.) with translation (3 pgs.).
Oian Zhe
Ramaswamy Sridhar
Rose Mark
Yeh Leslie
Google Inc.
Pokotylo John C.
Robinson Greta
Straub & Pokotylo
LandOfFree
Using location-specific price and/or performance information... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Using location-specific price and/or performance information..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Using location-specific price and/or performance information... will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-4260821