Using estimated ad qualities for ad filtering, ranking and...

Details Using estimated ad qualities for ad filtering, ranking and... Using estimated ad qualities for ad filtering, ranking and...

2005-12-30

2010-11-02

Janvier, Jean Dario (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014490, C705S014450, C705S014520, C705S014660, C705S014670

Reexamination Certificate

active

07827060

ABSTRACT:
A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.

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