User-controlled profile sharing

Registers – Systems controlled by data bearing records

Reexamination Certificate

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Details

C235S380000, C705S014270, C705S080000, C726S001000, C726S027000, C709S202000, C709S218000, C709S229000

Reexamination Certificate

active

07552862

ABSTRACT:
Architecture is provided that facilitates user-controlled access to user profile information. A user is allowed to selectively expose (or mask) portions of his/her profile to third parties. Additionally, advertisers and/or content providers can offer incentives or enticement in response to the acceptance of which a user exposes larger portions of their profile. The architecture comprises a system that facilitates profile management utilizing a profile component that facilitates creation and storage of an electronic profile of a user, and a control component under control of the user for controlling access to the profile. Machine learning and reasoning is provided to make inferences and automate aspects thereof.

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