Use of persona object in electronic transactions

Data processing: financial – business practice – management – or co – Business processing using cryptography – Secure transaction

Reexamination Certificate

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Details

C705S014270

Reexamination Certificate

active

06957198

ABSTRACT:
A method, system and computer program product for controlling information gathered by data collection agencies in an electronic transaction. A persona facet may be selected by a user of a client in a network system where the selected persona facet comprises user selectable information, e.g., name, e-mail address, unique key, public key, private key, payment method, consumer resource data, that may be exposed in the electronic transaction. The user may then connect to a web site via a web browser. Upon initiating an electronic transaction, the user may send the selected persona facet to the web site. If the web site recognizes the persona facet, then the user may request the web site to send the information about the user stored in a database, e.g., consumer resource management database. If the web site sends the information, then the user may compare the received information with the user selectable information in the selected persona facet. If there are any differences between the received information and the user selectable information in the selected persona facet, then the database, e.g., consumer resource management database, may be updated to include only the user selectable information. By updating the database, e.g., consumer resource management database, the information gathered by data collection agencies and distributed to marketers may be more accurate as well as limited according to the user's wishes.

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Young et al., User Profile Based Personalized Web Agent, Dec. 1999, World Scientific, Singapore, ISBN: 981 02 4054 6.

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