Transmission of information during ad click-through

Details Transmission of information during ad click-through Transmission of information during ad click-through

2006-06-06

2006-06-06

Myhre, James (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07058592

ABSTRACT:
The transmission of information during ad click-through is disclosed. In one embodiment, a computer-implemented method selects an ad to be displayed on a web page, as one of a plurality of ads within a current cluster in which each of the ad has a probability to be selected. The method displays the ad on the web page, and then detects activation—for example, click-through—of the displayed ad. The method transmits information to an entity associated with the ad, such as an advertiser, upon detecting click-through or other activation of the ad. In one embodiment, the information transmitted includes information regarding the current cluster.

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Anonymous, 3SI: justClick, Mar. 9, 1998, M@Presswire.
Hardgrove, Amy, Getting up to speed on the information superhighway, Grocery Headquarters, Jan 1, 1999, Trade□□(Dialogue file 16; Ref#: 07049555.
Provisional application entitled “A Cluster-Based Approach for Targeted Item Delivery with Inventory Management,”U.S. Appl. No. 60/142,330, filed Jul. 3, 1999.

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