Traffic predictor for network-accessible information modules

Details Traffic predictor for network-accessible information modules Traffic predictor for network-accessible information modules

2011-07-26

2011-07-26

Wasel, Mohamed (Department: 2454)

Electrical computers and digital processing systems: multicomput

Computer network managing

Computer network monitoring

C709S223000, C709S226000

Reexamination Certificate

active

07987261

ABSTRACT:
Methods, apparatuses and systems directed to predicting the performance of an information package or module presented on a network addressable resource, such as a web page. A particular implementation relies on regression models that utilize statistical measures of user interest in terms, concepts and other subject matter as revealed in on-line search activity of a pool of users. A model receives as inputs a plurality of attribute values corresponding to an information package or module (including one or more statistical measures of interest) and outputs an estimated click-thru rate.

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