Time slicing web based advertisements

Details Time slicing web based advertisements Time slicing web based advertisements

2011-05-17

2011-05-17

Colin, Carl (Department: 2493)

Electrical computers and digital processing systems: multicomput

Computer network managing

Computer network monitoring

C705S014400

Reexamination Certificate

active

07945660

ABSTRACT:
A system and method are disclosed for rotating an advertisement on a single page or screen. The advertisement may be rotated when the user is active on the page or screen. In addition, the advertisement that replaces the original ad may be based on the user's activity, or may be based on the content displayed in the page or screen. This system and method may increase advertising inventory that is displayed on a page or screen by displaying advertisements for a set time interval, which results in increased flexibility for sellers and buyers of online advertising.

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