Theatrical advertising display

Card – picture – or sign exhibiting – Changing exhibitor – With sound

Reexamination Certificate

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Details

C040S717000, C040S906000

Reexamination Certificate

active

06640475

ABSTRACT:

FIELD OF THE INVENTION
The current invention is a display system. More particularly, the current invention provides for an apparatus and method for providing stationary and audio/visual advertising information to a patron of the cinema.
BACKGROUND OF THE INVENTION
The cinema has enjoyed a tremendous popularity in our society. Movies have touched on virtually every theme in an attempt to reach a wide audience. Typically, the theatres advertise their current movie offerings by poster advertisements. These movie posters enjoy a rich history and tradition along with the movies they promote. The movie industry would be very reluctant to give up such a unique part of its heritage. However, as more filmmakers vie for the entertainment dollars of the consumer, there exists a need to entice the consumer to a particular film that goes beyond the ability of the movie poster.
SUMMARY OF THE INVENTION
It is an object of the invention to provide an apparatus that will provide a visual element to the movie advertising. It is a further object of the invention to provide said visual element without eliminating the current movie poster. It is another object of the invention to provide said visual element in a manner where a prospective moviegoer can view said visual element as desired.


REFERENCES:
patent: 4934079 (1990-06-01), Hoshi
patent: 5617660 (1997-04-01), Pollack
patent: 5652606 (1997-07-01), Sasaki et al.
patent: 5710422 (1998-01-01), Clark
patent: 5812899 (1998-09-01), McIntyre
patent: 5886621 (1999-03-01), Clark
patent: 5930928 (1999-08-01), Kantola
patent: 5953564 (1999-09-01), Matsuzoe
“Smithsonian unveils more accurate triceratops,” USA Today, May 24, 2001.*
Jacqueline Trescott, “Gem Dandy: The Hope Diamond Has a New Home,” The Washington Post, Sep. 7, 1997.

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