Television and market research data collection system and method

Details Television and market research data collection system and method Television and market research data collection system and method

1987-04-10

1989-03-28

George, Keith E.

Facsimile and static presentation processing

Static presentation processing

Attribute control

455 2, H04H 900

Patent

active

048169048

ABSTRACT:
A data gathering system includes a plurality of remote units which are controlled from a central location. Each of the remote units is attached to a television receiver which is generally but not necessarily attached to a cable system. Each of the remote units can function to determine which of several TV modes is in use as well as to store TV channel selector data, data from an optical input device, and/or data input by viewers representative of the composition of the viewing audience. The data is stored for either later collection by a portable data collector, or for direct transmission via telephone to the central location. A video message for a TV viewer, such as a survey, may be transmitted from the central location and stored at the remote units, for later display on the TV receiver associated with the remote units. Substitution of alternate programming information may also be achieved by the central control point on selected of the remote units.

REFERENCES:
patent: 4355372 (1982-10-01), Johnson et al.
patent: 4498098 (1985-02-01), Stell
patent: 4536791 (1985-08-01), Campbell et al.
patent: 4546382 (1982-10-01), McKenna et al.
patent: 4566030 (1986-01-01), Nickerson et al.
patent: 4567511 (1986-01-01), Smith et al.
patent: 4599611 (1986-07-01), Bowker et al.
patent: 4603232 (1986-07-01), Kurland et al.
patent: 4630108 (1986-12-01), Gomersall
patent: 4646145 (1987-02-01), Percy et al.
patent: 4658290 (1987-04-01), McKenna et al.

Affiliated with

Also associated with

Rating

Television and market research data collection system and method does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Television and market research data collection system and method, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Television and market research data collection system and method will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-1663716