Telephone call initiation through an on-line search

Details Telephone call initiation through an on-line search Telephone call initiation through an on-line search

2007-06-29

2009-02-24

Bautista, X. L (Department: 2179)

Data processing: presentation processing of document, operator i

Operator interface

On-screen workspace or object

C715S765000, C715S205000, C379S093230

Reexamination Certificate

active

07496858

ABSTRACT:
There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.

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