Techniques for reinsertion of local market advertising in...

Details Techniques for reinsertion of local market advertising in... Techniques for reinsertion of local market advertising in...

2011-04-19

2011-04-19

Pendleton, Brian T (Department: 2425)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Insertion of local commercial or local program at headend or...

C725S032000, C725S035000

Reexamination Certificate

active

07930716

ABSTRACT:
A method and system for reinserting local content commercials in a digital video format into a customized event data stream. Local content commercials may be inserted at an on-site facility, a national network, a headend, or a local affiliate. Local content commercials may be inserted into the overall data stream, or into one of a plurality of program signals comprising the data stream. Further, markers or software instructions may be inserted into the data stream or program signals instructing a headend, set top box, or personal video recorder to retrieve a stored local content commercial and insert the commercial into the data stream.

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