Techniques for optimizing promotion delivery

Details Techniques for optimizing promotion delivery Techniques for optimizing promotion delivery

2000-12-22

2009-06-23

Carlson, Jeffrey D (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07552069

ABSTRACT:
Techniques for generating and making incentive offers and promotions to consumers to influenced the consumers' purchasing behavior. Offers are customized for each individual consumer based on the particular consumer's purchase history information (or shopping history) and the consumer's response to the offers.

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