Technique for testing television commercials

Details Technique for testing television commercials Technique for testing television commercials

1985-10-24

1987-03-03

George, Keith E.

Facsimile and static presentation processing

Static presentation processing

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455 2, H04H 900

Patent

active

046479643

ABSTRACT:
A technique is disclosed for testing the effectiveness of a television commercial before it is broadcast. The commercial is displayed to a test subject in a realistic setting which includes a choice of programs from which he can select. The reactions of the test subject in selecting from among the various programs and commercials available to him are monitored and analyzed.

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patent: 4384284 (1983-05-01), Juso et al.
patent: 4546382 (1985-10-01), McKenna et al.
patent: 4566030 (1986-01-01), Nickerson et al.

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