Technique for monitoring magazine readers

Details Technique for monitoring magazine readers Technique for monitoring magazine readers

1986-02-19

1987-04-28

Britton, Howard W.

Facsimile and static presentation processing

Facsimile

Specific signal processing circuitry

358 93, H04N 714

Patent

active

046618473

ABSTRACT:
A technique is provided for determining which pages of a selected magazine are read by a person acting as a test subject. Optic lenses are included which provide images of the magazine to a superimposing device. An image of the reader's eyes is also provided to the superimposing device so that the reader's eye movement is superimposed over the particular page being read. The superimposed optical signal is provided to a video camera which supplies it to a video monitor for real time observation as well as to a video recorder for later analysis.

REFERENCES:
patent: 3158431 (1964-11-01), Gutjahr et al.
patent: 3488439 (1970-01-01), Laird et al.
patent: 4058831 (1977-11-01), Smith
patent: 4075657 (1978-02-01), Weinblatt
patent: 4326218 (1982-04-01), Coutta et al.
patent: 4509081 (1985-04-01), Peyton et al.
Methods & Designs--Survey of Eye Movement Recording Methods, Behavior Research Methods & Instrumentation, 1975, vol. 7(5), 397-429, by Laurence R. Young and David Sheena.

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