Technique for correlating purchasing behavior of a consumer to a

Details Technique for correlating purchasing behavior of a consumer to a Technique for correlating purchasing behavior of a consumer to a

1991-07-22

1995-03-28

Willis, Davis L.

Registers

Systems controlled by data bearing records

Credit or identification card systems

235383, G06F 1521, G07G 100

Patent

active

054019460

ABSTRACT:
Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer's purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.

REFERENCES:
patent: 4331973 (1982-05-01), Eskin et al.
patent: 4659314 (1987-04-01), Weinblatt
patent: 4695879 (1987-09-01), Weinblatt
patent: 4718106 (1988-01-01), Weinblatt
patent: 4833308 (1989-05-01), Humble
patent: 4872113 (1989-10-01), Dinerstein
patent: 4882675 (1989-11-01), Nichtberger et al.
patent: 4949256 (1990-08-01), Humble
"Magnetic Media Receipt Function", Apr. 1990, IBM Technical Disclosure Bulletin, pp. 373-374, vol. 32, No. 11.

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