Targeting of advertisements to users of an online service

Details Targeting of advertisements to users of an online service Targeting of advertisements to users of an online service

2007-02-20

2007-02-20

Carlson, Jeffrey D. (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

10835853

ABSTRACT:
There is disclosed a server and local device that interface for selecting advertisements to be viewed by users of an online service based upon user activity. The local device preferably maintains a targeted activity list of activity identifiers and associated advertisements. The local device monitors the activity on the local device and compares the activity to the identifiers in the targeted activity list. If the activity matches one of the identifiers, the local device plays one or more advertisements.

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