Targeting content to network-enabled television devices

Details Targeting content to network-enabled television devices Targeting content to network-enabled television devices

2011-03-04

2011-11-15

Sterrett, Jonathan G (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Operations research or analysis

C705S014400, C705S007340

Reexamination Certificate

active

08060399

ABSTRACT:
Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.

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