Targeting advertisements based on cached contents

Details Targeting advertisements based on cached contents Targeting advertisements based on cached contents

2011-07-26

2011-07-26

Wong, Leslie (Department: 2164)

Data processing: database and file management or data structures

Database and file access

Record, file, and data search and comparisons

C705S014490, C711S104000, C711S118000

Reexamination Certificate

active

07987194

ABSTRACT:
A request including a domain name is received. Content associated with the domain name is identified in a cache. A language preference is determined based on the identified content. A content item is selected based on the identified content and the determined language preference. The selected content item is relevant to the identified content.

REFERENCES:
patent: 7596609 (2009-09-01), Refuah et al.
patent: 2006/0287920 (2006-12-01), Perkins et al.
patent: 2007/0208828 (2007-09-01), Brier et al.
patent: 2008/0235383 (2008-09-01), Schneider
patent: 2008/0281821 (2008-11-01), Chen et al.
patent: 2009/0144288 (2009-06-01), Refuah et al.
patent: 2009/0171914 (2009-07-01), Montgomery et al.

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