Targeted video advertising

Details Targeted video advertising Targeted video advertising

2006-10-17

2010-10-05

Frech, Karl D. (Department: 2887)

Registers

Systems controlled by data bearing records

Mechanized store

C235S375000

Reexamination Certificate

active

07806329

ABSTRACT:
A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.

REFERENCES:
patent: 7346545 (2008-03-01), Jones
patent: 2004/0025174 (2004-02-01), Cerrato
patent: 2004/0030599 (2004-02-01), Sie et al.
patent: 2004/0133909 (2004-07-01), Ma
patent: 2005/0097599 (2005-05-01), Plotnick et al.
patent: 2005/0251824 (2005-11-01), Thomas et al.
patent: 2006/0036488 (2006-02-01), Golan et al.
patent: 2007/0143370 (2007-06-01), Bushmitch et al.
International Preliminary Report on Patentability for Application No. PCT/US2007/081659, dated Apr. 30, 2009, 8 pages.

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