Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2008-06-02
2011-11-01
Hirl, Joseph P (Department: 2426)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S009000, C725S010000, C725S013000, C725S042000, C725S046000
Reexamination Certificate
active
08051444
ABSTRACT:
In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.
REFERENCES:
patent: 5848396 (1998-12-01), Gerace
patent: 5855008 (1998-12-01), Goldhaber et al.
patent: 5933811 (1999-08-01), Angles et al.
patent: 5948061 (1999-09-01), Merriman
patent: 6160989 (2000-12-01), Hendricks et al.
patent: 6216129 (2001-04-01), Eldering
patent: 6366298 (2002-04-01), Haitsuka et al.
patent: 6385592 (2002-05-01), Angles et al.
patent: 6446261 (2002-09-01), Rosser
patent: 6536041 (2003-03-01), Knudson et al.
patent: 6684194 (2004-01-01), Eldering et al.
patent: 6718551 (2004-04-01), Swix et al.
patent: 6771290 (2004-08-01), Hoyle
patent: 6845396 (2005-01-01), Kanojia
patent: 6925440 (2005-08-01), Shkedi
patent: 6973436 (2005-12-01), Shkedi
patent: 7072853 (2006-07-01), Shkedi
patent: 7092926 (2006-08-01), Cerrato
patent: 7100183 (2006-08-01), Kunkel et al.
patent: 7152237 (2006-12-01), Flickinger et al.
patent: 7260823 (2007-08-01), Schlack et al.
patent: 7328448 (2008-02-01), Eldering et al.
patent: 7428493 (2008-09-01), Shkedi
patent: 7454364 (2008-11-01), Shkedi
patent: 2001/0003184 (2001-06-01), Ching et al.
patent: 2002/0013943 (2002-01-01), Haberman et al.
patent: 2002/0032603 (2002-03-01), Yeiser
patent: 2002/0078444 (2002-06-01), Krewin et al.
patent: 2002/0082910 (2002-06-01), Kontogouris
patent: 2002/0120933 (2002-08-01), Knudson et al.
patent: 2002/0123928 (2002-09-01), Eldering et al.
patent: 2002/0124249 (2002-09-01), Shintani
patent: 2002/0124253 (2002-09-01), Eyer et al.
patent: 2002/0129368 (2002-09-01), Schlack et al.
patent: 2002/0194058 (2002-12-01), Eldering
patent: 2002/0194604 (2002-12-01), Sanchez et al.
patent: 2003/0051242 (2003-03-01), Donnelly
patent: 2003/0066078 (2003-04-01), Bjorgan et al.
patent: 2003/0135853 (2003-07-01), Goldman et al.
patent: 2003/0145323 (2003-07-01), Hendricks et al.
patent: 2003/0149975 (2003-08-01), Eldering et al.
patent: 2003/0208756 (2003-11-01), Macrae et al.
patent: 2003/0208758 (2003-11-01), Schein et al.
patent: 2003/0221191 (2003-11-01), Khusheim
patent: 2004/0003406 (2004-01-01), Billmaier
patent: 2004/0010546 (2004-01-01), Klug et al.
patent: 2004/0073915 (2004-04-01), Dureau
patent: 2004/0078809 (2004-04-01), Drazin
patent: 2004/0107437 (2004-06-01), Reichardt et al.
patent: 2004/0117827 (2004-06-01), Karaoguz et al.
patent: 2004/0163101 (2004-08-01), Swix et al.
patent: 2004/0172650 (2004-09-01), Hawkins et al.
patent: 2005/0165638 (2005-07-01), Piller
patent: 2005/0165644 (2005-07-01), Beyda et al.
patent: 2005/0246736 (2005-11-01), Beyda et al.
patent: 2005/0283796 (2005-12-01), Flickinger
patent: 2006/0116924 (2006-06-01), Angles et al.
patent: 2006/0212900 (2006-09-01), Ismail et al.
patent: 2006/0248570 (2006-11-01), Witwer
patent: 2006/0253323 (2006-11-01), Phan et al.
patent: 2006/0271953 (2006-11-01), Jacoby et al.
patent: 2006/0277569 (2006-12-01), Smith
patent: 2007/0022032 (2007-01-01), Anderson et al.
patent: 2007/0089127 (2007-04-01), Flickinger et al.
patent: 2007/0100690 (2007-05-01), Hopkins
patent: 2007/0180469 (2007-08-01), Finley et al.
patent: 2007/0204297 (2007-08-01), Gonzalez
patent: 2007/0233571 (2007-10-01), Eldering et al.
patent: 2007/0244750 (2007-10-01), Grannan et al.
patent: 2007/0266400 (2007-11-01), Rogers et al.
patent: 2007/0266403 (2007-11-01), Ou et al.
patent: 2007/0277220 (2007-11-01), Shikuma et al.
patent: 2007/0283384 (2007-12-01), Haeuser et al.
patent: 2007/0294721 (2007-12-01), Haeuser et al.
patent: 2008/0016540 (2008-01-01), Savoor et al.
patent: 2008/0040742 (2008-02-01), Howcroft et al.
patent: 2008/0243822 (2008-10-01), Campbell et al.
patent: 2008/0259906 (2008-10-01), Shkedi
patent: 2008/0313194 (2008-12-01), Shkedi
patent: 2009/0049468 (2009-02-01), Shkedi
patent: 2009/0094119 (2009-04-01), Shkedi
patent: 2009/0172723 (2009-07-01), Shkedi et al.
patent: 2010/0192172 (2010-07-01), Thomas et al.
patent: 1 058 999 (2003-04-01), None
patent: 2007-274246 (2007-10-01), None
patent: 10-0793513 (2006-03-01), None
patent: WO2005/046237 (2005-05-01), None
Battelle, John; “The Search—How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”; pp. 167-171; 2005.
“BSkyB in Google Link-up”; Financial Times (FT.com); Dec. 6, 2006.
“Google moves into TV ads with BSkyB Deal”; Guardian Unlimited; Dec. 7, 2006.
Chen, Andy; “The New Behavioral Wunder”; from webpage http://www.clickz.com; Apr. 11, 2007.
Keegan, Paul; “The Man Who Can Save Advertising”; from http://money.cnn.com; Nov. 1, 2004.
“Visible World Targets Advertising Industry”; from http://informitv.com; Feb. 20, 2005.
“Venture Market Summary”; VentureWire al.ert; Mar. 29, 2005.
“This Ad's for You—Just You”; BusinessWeek online; Jun. 28, 2005.
“Cable's Big Bet on Hyper-Targeting. Time Warner will test new software that sends different ads to different viewers.”; BusinessWire online; Jul. 4, 2005.
“TiVo Launches New Interactive Advertising Technology”; press release from www.tivo.com; Jul. 18, 2005.
“TiVo Announces First Advertising Search Product for Television”; press release from www.tivo.com; Nov. 28, 2005.
“TiVo Begins Rollout of Online Services Now Accessible Directly on the TV”; press release from www.tivo.com; Dec. 1, 2005.
“TiVo Launches Television's New Advertising Search Product”; press release from www.tivo.com; May 8, 2006.
Shukla, Anuradha; “Visible World Offers ‘Any Screen’ Solution for Customized Video Advertising”; from www.tmcnet.com; Feb. 6, 2007.
Story, Louise; “The Web drives an advertising boom without the need for agencies”; International Herald Tribune (iht.com); Feb. 8, 2007.
PCT International Preliminary Report on Patentability and Written Opinion of the International Searching Authority in PCT/US2009/046031, Dec. 16, 2010.
PCT International Preliminary Report on Patentability and Written Opinion of the International Searching Authority in PCT/US2009/046033, Dec. 16, 2010.
Alavi David S.
Hirl Joseph P
Hoffman Louis J.
Intent IQ, LLC
Rabovianski Jivka
LandOfFree
Targeted television advertisements selected on the basis of... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Targeted television advertisements selected on the basis of..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Targeted television advertisements selected on the basis of... will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-4259614