Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2007-04-17
2010-12-28
Pendleton, Brian T (Department: 2425)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S036000, C709S218000, C705S014270, C705S014490, C705S014530, C705S014540, C705S014660
Reexamination Certificate
active
07861260
ABSTRACT:
In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
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Alavi David S.
Almondnet, Inc.
Ekpo Nnenna N
Hoffman Louis J.
Pendleton Brian T
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