Targeted satellite radio advertising using mobile network...

Details Targeted satellite radio advertising using mobile network... Targeted satellite radio advertising using mobile network...

2011-05-17

2011-05-17

Sobutka, Philip J (Department: 2618)

Telecommunications

Wireless distribution system

Receiver for satellite broadcast

C455S456100

Reexamination Certificate

active

07945204

ABSTRACT:
A method and system are provided for determining a location of a satellite radio receiver and directing advertisements to the satellite radio receiver based on its current location. The current location of the satellite radio receiver is determined through communication with a wireless mobile device and a wireless communications network where the wireless mobile device is located in close proximity to the satellite radio receiver. Once a location is determined, a database of satellite radio advertisements is searched to identify advertisements directed towards a specific location, and these advertisements are transmitted to the satellite radio receiver across a satellite radio network.

REFERENCES:
patent: 2005/0221843 (2005-10-01), Friedman et al.
patent: 2007/0146200 (2007-06-01), Norin et al.
patent: 2008/0155587 (2008-06-01), Sokola et al.
“XM Satellite Radio and Google Deliver Targeted Advertising to Satellite Radio Listeners; Partnership Will Connect XM Satellite Radio's Audience to Google's Expansive Network of Advertisers”, Aug. 2, 2006, http://www.thefreelibrary.com/—/print/PrintArticle.aspx?id=148949617, Publication: Business Wire.

Affiliated with

Also associated with

Rating

Targeted satellite radio advertising using mobile network... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Targeted satellite radio advertising using mobile network..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Targeted satellite radio advertising using mobile network... will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2678781