Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2002-08-28
2009-11-10
Alvarez, Raquel (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014270, C705S026640, C705S027200
Reexamination Certificate
active
07617122
ABSTRACT:
Selecting one or more marketing messages for optimal display at marketing locations in a marketing environment is performed on the basis of information relating to a user to whom the messages are to be displayed, the marketing messages, and the marketing locations. Dynamic selection and display of marketing messages in this manner can be advantageously performed for online environments for which relevant information is readily accessed and used as a basis for selection and display of marketing messages.
REFERENCES:
patent: 5886683 (1999-03-01), Tognazzini et al.
patent: 5991735 (1999-11-01), Gerace
patent: 6477575 (2002-11-01), Koeppel et al.
M. Charikar, R. Kumar, P. Raghavan, S. Rajagopalan and A. Tomkins, “On Targeting Markov Models”, Proc. STOC 1999, Atlanta,Georgia, USA.
D.M. Chickering and D. Heckerman, “Targeted advertising with inventory management”, pp. 145-149, Proceedings of the 2nd ACM Conference on Electronic Commerce, Oct. 17-20, 2000, Minneapolis, MN USA.
Rangachari Anand, Manoj Kumar and Anant Jhingran, in “Distributing E-Coupons on the Internet”, Proceedings of INET, Jun. 1999.
R. D. Lawrence, G. S. Almasi, V. Kotlyar, M. S. Viveros, S. S. Duri, “Personalization of Supermarket Product Recommendations”, RC 21792, IBM Research Report.
Jose Borges and Mark Levene ,“Data Mining of User Navigation patterns” ,WEBKDD 1999, pp. 92-111.
Igor Cadez and David Heckerman and Christopher Meek and Padhraic Smyth and Steven White,“Visualization of navigation patterns on a web site using model based clustering”, KDD 2000, pp. 280-284.
Badrul Sarwar, George Karypis, Joseph Konstan, and John Riedl, “Analysis of Recommendation Algorithms for E-Commerce”, EC 2000, pp. 158-167.
Mukund Deshpande and George Karypis ,“Selective Markov Models for Predicting Web Page Accesses”, University of Minnesota, Technical report #00-056.
Kumar Manoj
Mittal Parul A
Modani Natwar
Nanavati Amit Anil
Srivastava Biplav
Alvarez Raquel
Gibb I.P. Law Firm LLC
International Business Machines - Corporation
LandOfFree
Targeted online marketing does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Targeted online marketing, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Targeted online marketing will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-4141485