Targeted information display

Details Targeted information display Targeted information display

2006-04-04

2006-04-04

Hoosain, Allan (Department: 2645)

Telecommunications

Radiotelephone system

Special service

C455S412100, C455S413000, C455S418000, C455S419000, C455S517000, C455S466000, C455S556100, C455S566000

Reexamination Certificate

active

07024180

ABSTRACT:
The presence of persons is detected, for example, by detecting short-range communication devices carried by the detected persons. The interests of the detected persons are then determined by reference to specific interests transmitted by the user devices and/or by reference to customer profile data. The discovered interests of the current detected persons are then used to select content for display on an electronic display during a next display slot. The display is spaced from the zone in which the persons are detected, being located at a downstream location through which most of the detected persons will pass.

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Beadle, H.W.P., Harper, BB., Maquire Jr., G.Q. and Judge, J., “Location Aware Mobile Computing,”Proc. IEEE/IEE Internat'l Conference on Telecommunications(ICT'97), Melbourne (Apr. 1997).

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