Targeted delivery of informational content with privacy...

Details Targeted delivery of informational content with privacy... Targeted delivery of informational content with privacy...

2001-03-08

2008-12-30

Elisca, Pierre E (Department: 3621)

Data processing: financial, business practice, management, or co

Electronic negotiation

C705S051000

Reexamination Certificate

active

07472093

ABSTRACT:
A system and method for enabling use of detailed consumer profiles for the purposes of targeted information delivery while protecting these profiles from disclosure to information providers or hostile third parties are disclosed herein. Rather than gathering data about a consumer in order to decide which information to send her, an information provider makes use of a client-side executable software module called a negotiant function. The negotiant function acts as a client-side proxy to protect consumer data, and it also directs the targeting of information, requesting items of information from the information provider that are tailored to the profile provided by the consumer.

REFERENCES:
patent: 5754938 (1998-05-01), Herz et al.
patent: 5835087 (1998-11-01), Herz et al.
patent: 6249772 (2001-06-01), Walker et al.
patent: 6460036 (2002-10-01), Herz
patent: 2001/0049620 (2001-12-01), Blasko
patent: 2003/0037041 (2003-02-01), Hertz
patent: 2002007594 (2002-01-01), None

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