Targeted advertising in a telephone dialing system

Details Targeted advertising in a telephone dialing system Targeted advertising in a telephone dialing system

2005-02-15

2005-02-15

Tran, Quoc (Department: 2643)

Telephonic communications

With usage measurement

Call charge metering or monitoring

C379S114100, C379S114120, C379S114010

Reexamination Certificate

active

06856673

ABSTRACT:
A system and method for providing targeted advertising to telephone callers in mid-dial. The invention monitors the dialing activities of a caller. When a caller enters a partial desired telephone number, an embodiment of the present invention receives the partial number and determines whether an advertisement should be presented to the caller. If all of the appropriate conditions are met, a selected advertisement is transmitted to the caller's telephony device and the caller is given the opportunity to respond to the advertisement before the dialing operation completes.

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