Target information generation and ad server

Details Target information generation and ad server Target information generation and ad server

2006-12-26

2006-12-26

Pham, Thomas (Department: 2121)

Electrical computers and digital processing systems: multicomput

Computer network managing

Computer network monitoring

Reexamination Certificate

active

07155508

ABSTRACT:
An advertisement selection and delivery system for selecting advertisements based on profile information and rendering the advertisements as accessible to a user operating a network-capable appliance connected to a data-packet-network is provided. The system comprises, a first server node connected to the network, the first server node functioning as a user access point on the network, a mass storage repository accessible to the first server node, the repository for storing and serving user profile data, a second server node connected to the network, the second server node for generating user preference data, at least one advertisement server connected to the network, the advertisement server for serving advertisement data, a software application for generating user preference lists and performing advertisement selection and at least one network-capable appliance connected to the network the network-capable appliance for receiving the advertisement data. A user operating the network-capable appliance accesses the first server node and receives the advertisement data, the advertisement data selected for service by matching the user preference data to stored advertisements and rendered accessible to the user during the time of user access to the system from the network-capable appliance.

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U.S. Appl. No. 09/654,320, Srivastava.

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