Systems and methods for tracking user activity at website

Details Systems and methods for tracking user activity at website Systems and methods for tracking user activity at website

2008-11-14

2011-10-11

Abel-Jalil, Neveen (Department: 2165)

Data processing: database and file management or data structures

Database and file access

Post processing of search results

C709S203000, C709S224000

Reexamination Certificate

active

08037067

ABSTRACT:
A data source generates a requested page for an electronic network site to include inserted tracking parameters to aid in tracking the activities of the user at the site. The site receives the generated page with the inserted tracking parameters and returns to a user the received page as the requested page with the inserted tracking parameters removed therefrom. The site appends the removed tracking parameters to the URL associated with the returned page at the query string thereof, and sends to a tracking database the appended URL. The tracking database stores the sent URL for being accessed by one or more analytical tools to analyze the tracking parameters regarding the activities of the user at the site.

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