Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2007-10-31
2010-11-16
Dixon, Thomas (Department: 3684)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
07835938
ABSTRACT:
A system, apparatus, and method are presented for shaping a reference signal from an advertising campaign that allocates advertisements in digital or online advertising. The method includes receiving a reference signal; providing parameters representing a volume of revenue generating events resulting from the advertising campaign; shaping the received reference signal to adjust for variations in the volume of revenue generating events; and using the shaped reference signal to determine a control signal to control the allocation of advertisements.
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Copending U.S. Appl. No. 11/907,587, filed Oct. 15, 2007, in the name of Midas Karlsson, entitled “Revenue Smoothness Control.”
Copending U.S. Appl. No. 11/979,098, filed Oct. 31, 2007, in the name of Niklas Karlsson, entitled “Advertising Revenue Predictor.”
AOL Advertising Inc.
Dixon Thomas
Finnegan Henderson Farabow Garrett & Dunner LLP
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