Systems and methods for providing cross-vertical profiling...

Details Systems and methods for providing cross-vertical profiling... Systems and methods for providing cross-vertical profiling...

2009-08-05

2010-11-30

Ehichioya, Fred I (Department: 2156)

Data processing: database and file management or data structures

Database and file access

C707S802000

Reexamination Certificate

active

07844588

ABSTRACT:
Methods and systems of providing a user profile for multiple verticals are disclosed herein. The methods and systems disclosed herein aggregate user profile information from multiple verticals and redistributes aggregated data to the multiple verticals to create more robust personalized profiles. A first input that populates a first vertical attribute in a first vertical profile is received from a user computing device. The first vertical attribute can hold a first value for a user characteristic. A second user input that populates a second vertical attribute in the second vertical profile is received from the user computing device. The second vertical attribute can hold a second value for the user characteristic. The first value of the first vertical attribute is assigned to an attribute in the generic profile if the first vertical attribute is determined to have a greater reliability weight than a reliability weight of the second vertical attribute. The second value of the second vertical attribute is assigned to an attribute in the generic profile if the second vertical attribute is determined to have a greater reliability weight than the reliability weight of the first vertical attribute.

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