Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2011-08-16
2011-08-16
Weiss, John (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Advertisement
C707S706000
Reexamination Certificate
active
08001005
ABSTRACT:
A system and method is described for controlling the provision of advertising presented to an end user in a feed of news content that is delivered from a publisher to an end user, wherein the system comprises: one or more advertisements which each possess a unique identifier that has been attributed by the publisher;reader software deployed in the system to analyse the delivered feed of news content and the one or more advertisements, wherein the reader software is adapted to ensure that any duplication of the one or more advertisements is identified by reference to the unique identifier of each advertisement; andwherein the reader software controls the presentation of news content and a predefined number of non-duplicate advertisements to the end user.
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Bankes Angus G. K.
Pitkow James E.
Smith Kenneth Buckley
Holland & Hart LLP
Moreover Acquisition Corporation
Vanderhorst Victoria
Weiss John
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