Systems and methods for providing a reverse frequency cap in...

Details Systems and methods for providing a reverse frequency cap in... Systems and methods for providing a reverse frequency cap in...

2004-10-14

2011-10-18

Lastra, Daniel (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

08041602

ABSTRACT:
Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement.

REFERENCES:
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patent: 2004/0267611 (2004-12-01), Hoerenz
patent: WO 01/24067 (2001-04-01), None
Office Action from the Patent Office of the People's Republic of China, in Chinese Application No. 200480030529.2 dated Sep. 29, 2007 (9 pages).
PCT International Search Report, Oct. 27, 2005, 3 pages.
PCT Written Opinion of the International Searching Authority, Oct. 27, 2005, 4 pages.
Second Office Action from the Patent Office of the People's Republic of China, in Chinese Application No. 200480030529.2, dated Jul. 24, 2009.
Examiner's First Report on Patent Application No. 2004284760 from the Australian Patent Office, dated Aug. 6, 2009.
Communication Pursuant to Article 94(3) EPC, European Patent Office, EP Application No. 04793941.8, dated Jul. 12, 2010 (6 pages).

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