Systems and methods for modeling product penetration and repeat

Details Systems and methods for modeling product penetration and repeat Systems and methods for modeling product penetration and repeat

2008-01-15

2008-01-15

Hafiz, Tariq R. (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S007380

Reexamination Certificate

active

07319972

ABSTRACT:
Methods, devices and systems are provided for modeling product volume penetration. A system embodiment includes a remote client operably connected to a server, having a number of client files, and an input device. A set of computer executable instructions are operable on the system for projecting product penetration of a product in a client file at a selectable point in time from a product launch or other starting point, based on a set of purchase data for the product. The set of computer executable instructions are operable for receiving the set of purchase data and graphically displaying the set of purchase data as a volume of product sales versus a number of time increments from the starting point. The set of computer executable instructions are further operable for mapping a curvilinear function to the graphically displayed set of purchase data by applying a function expressed as f(t)=s×tB.

REFERENCES:
patent: 5299115 (1994-03-01), Fields et al.
patent: 5375201 (1994-12-01), Davoust
patent: 5377095 (1994-12-01), Maeda et al.
patent: 5459656 (1995-10-01), Fields et al.
patent: 5461699 (1995-10-01), Arbabi et al.
patent: 5615109 (1997-03-01), Eder
patent: 5712985 (1998-01-01), Lee et al.
patent: 6029139 (2000-02-01), Cunningham et al.
patent: 6032125 (2000-02-01), Ando
patent: 6078893 (2000-06-01), Ouimet et al.
patent: 6321205 (2001-11-01), Eder
patent: 6366890 (2002-04-01), Usrey
patent: 6401070 (2002-06-01), McManus et al.
patent: 410143490 (1998-05-01), None
patent: 10307808 (1998-11-01), None
Walker et al., “Why liking matters.”, Journal of Advertising, May-Jun./1994 [retrieved Aug. 15, 2002], vol. 34, No. 3, 13 pages, retrieved from: Dialog, file 148.
Forst, Frank G., “Forecasting Restaurant Sales Using Multiple Regression and Box-Jenkins Analysis”, Journal of Applied Business Research, Spring 1992 [retrieved-Aug. 15, 2002], vol. 8, No. 2, 4 pages, retrieved from: Dialog, 15.
“Marketplace Worldwide”, www.,moonhoney.com, [retrieved Aug. 2, 2002], 3 pages, Retrieved from: Google.com.
Ephron et al., “Media Scheduling and Carry-over effects”, www.ephrononmedia.com, Jul./Aug. 2002 [retrieved on Jan. 31, 2003], 10 pages, retrieved from: Google.com.
Morrison, Jeffrey S., “Life-cycle approach to new product forecasting”, The Journal of Business Forecasting Methods and Systems, Summer 1995 [retrieved Aug. 27, 2002], vol. 14, Issue 2, 3 pages, Retrieved from: Proquest.
Mahajan et al., “When is it worthwhile targeting the majority instead of the innovators in a new product launch”, JMR, Nov. 1998 [retrieved Aug. 27, 2002-Jan. 31, 2003], vol. 35, Issue 4, 20 pages, retrieved from: Proquest Direct.
Donius, James F., “Market Tracking: A Strategic Reassessment and Planning Tool”,Journal of Advertising Research 25 (1), Feb./Mar. (1985).
Donius, James F., Campaign Simulation via Multiple Exposure,Journal of Advertising Research 23 (2), Apr./May (1983).
Ephron, E., “More week, Less Weight: The Shelf-Space Model of Advertising”,Journal of Advertising Research, 35 (3), pp. 18-23, (1995).
Howard, John A.Buyer Behavior in Marketing Strategy 2nd Ed., Prentice Hall pp. 41-48 and 365-382 (1994).
Jones, J.P.When Ads Work: New Proof that Advertising Triggers Sales, Lexington Boos, A Division of Simon & Schuster Inc., New York, NY, pp. 1-240, (1995).
Longman, Kenneth A. “If not effective frequency, then what?”,Journal of Advertising Research 37 (4), Jul./Aug. 1997.
McDonald, C.,Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency, Second Edition, NTC Business Books, a division of NTC Publishing Group, Lincolnwood, IL, pp. 1-157, (1996).
Naples, M.J.,Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness, Association of National Advertisers, Ner York, NY, pp. 1-140, (1979).
von Gonten, M.F., et al., “Advertising Exposure and Advertising Effects: New Panel-based Findings”,Journal of Advertising Research, 37 (4), pp. 51-60 (1997).

Affiliated with

Also associated with

Rating

Systems and methods for modeling product penetration and repeat does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Systems and methods for modeling product penetration and repeat, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Systems and methods for modeling product penetration and repeat will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2806163