Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2011-07-19
2011-07-19
Misiaszek, Michael A. (Department: 3625)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C705S026100, C705S014400, C705S014460, C705S014540
Reexamination Certificate
active
07983959
ABSTRACT:
Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
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Burdick Brian
Chickering David M.
Dhawan Sachin
Heckerman David E.
Kagalwala Raxit A.
Microsoft Corporation
Misiaszek Michael A.
Shook Hardy & Bacon L.L.P.
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