Systems and methods for estimating placement positions of...

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Reexamination Certificate

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C705S026100, C705S014400, C705S014460, C705S014540

Reexamination Certificate

active

07983959

ABSTRACT:
Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

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