Systems and methods for advertisement tracking

Details Systems and methods for advertisement tracking Systems and methods for advertisement tracking

2006-12-20

2010-08-31

Lin, Wen-Tai (Department: 2454)

Electrical computers and digital processing systems: multicomput

Remote data accessing

C705S007380, C705S014270, C707S793000

Reexamination Certificate

active

07788337

ABSTRACT:
Systems and methods for recording viewing of an advertisement on a mobile computing device. In an example method the mobile computing device initiates presentation of a digital content file having one or more associated advertisements, transmits from the mobile computing device at least one of an identifier for the presented digital content file or an identifier of the associated advertisement over a wireless network to a server, and updates an advertisement impression count at the server based on the transmitted digital content file identifier or associated advertisement identifier. The digital content file and associated one or more advertisement may be received from another mobile computing device. The mobile computing devices include cellular phones.

REFERENCES:
patent: 2002/0165773 (2002-11-01), Natsuno et al.
patent: 2003/0096625 (2003-05-01), Lee et al.
patent: 2003/0097374 (2003-05-01), Himeno
patent: 2005/0138633 (2005-06-01), Barsade et al.

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