System, method, and article of manufacture for generating implic

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or...

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705 7, 707 2, G06F 1730

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active

060164751

ABSTRACT:
An electronic rating broker is provided. The rating broker includes an input mechanism for obtaining an implicit measure concerning items presented to a user. A processor is operatively coupled to the input mechanism and an output device to cooperatively perform several functions. These functions include generating an implicit rating as a function of the implicit measure using a receiver operating curve (ROC). The output device is provided the implicit rating by the processor. In addition, a method is provided for operating an electronic rating broker on a computer system in order to provide an implicit rating generated with an ROC. Also, a storage device readable by a computer system for implementing this method is provided.

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