Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2005-03-10
2010-02-23
Truong, Cam Y T (Department: 2169)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C707S793000, C707S793000
Reexamination Certificate
active
07668808
ABSTRACT:
Techniques are provided for modifying queries to increase the number of sponsored links that are returned in response to the queries. A query modification system uses a predefined set of rules that are designated to modify a query to increase the chance that the modified query will match more sponsored links. The modified query is then matched against a listing of search query strings that have been pre-selected by sponsors. Each pre-selected search query strings corresponds to one or more sponsored web links. If the modified query matches one of the pre-selected search query strings, the corresponding sponsored web links are returned and displayed to the user.
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Kapur Shyam
Sharma Nitin
Hickman Palermo & Truong & Becker LLP
Truong Cam Y T
Yahoo ! Inc.
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