System for modifying and targeting advertising content of...

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

Rate now

  [ 0.00 ] – not rated yet Voters 0   Comments 0

Details

Reexamination Certificate

active

07490053

ABSTRACT:
A radio station transmits its broadcast audio content, including audible advertisements, to listeners over the Internet via an Internet Hosting Service that provides listener access to radio station content. A computing system at the radio station digitizes the audio, and supplies marking information that identifies the beginning and duration of commercials. The digital marking information is supplied with the radio station's audio to the Internet Hosting Service. The Internet Hosting Service maintains a repository of replacement audio commercials along with information about the commercials including duration. Upon receiving the digital marker indicating the presence of a commercial, the Internet Hosting Service selects a replacement commercial of comparable duration from its repository. The Internet Hosting Service then substitutes the replacement commercial for the original broadcast commercial and produces an edited audio program for delivery to the listeners that carries advertising of higher value than the original advertising.

REFERENCES:
patent: 5155591 (1992-10-01), Wachob
patent: 5572643 (1996-11-01), Judson
patent: 5727156 (1998-03-01), Herr-Hoyman et al.
patent: 5737619 (1998-04-01), Judson
patent: 5793964 (1998-08-01), Rogers et al.
patent: 5793972 (1998-08-01), Shane
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5802299 (1998-09-01), Logan et al.
patent: 5805815 (1998-09-01), Hill
patent: 5809242 (1998-09-01), Shaw et al.
patent: 5854897 (1998-12-01), Radziewicz
patent: 5870546 (1999-02-01), Kirsch
patent: 5917830 (1999-06-01), Chen et al.
patent: 5933811 (1999-08-01), Angles et al.
patent: 6009409 (1999-12-01), Adler et al.
patent: 6061659 (2000-05-01), Murray
patent: 6094677 (2000-07-01), Capek et al.
patent: 6112192 (2000-08-01), Capek
patent: 6133912 (2000-10-01), Montero
patent: 6298218 (2001-10-01), Lowe et al.
patent: 0 424 648 (1991-05-01), None
patent: 0 751 640 (1997-01-01), None
patent: 0 847 156 (1998-06-01), None
patent: WO 97/49241 (1997-12-01), None
patent: WO 01/24421 (2001-05-01), None
“Microsoft Press Computer Dictionary, Third Edition”, Microsoft Press, 1997, p. 348.

LandOfFree

Say what you really think

Search LandOfFree.com for the USA inventors and patents. Rate them and share your experience with other people.

Rating

System for modifying and targeting advertising content of... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with System for modifying and targeting advertising content of..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System for modifying and targeting advertising content of... will most certainly appreciate the feedback.

Rate now

     

Profile ID: LFUS-PAI-O-4107820

  Search
All data on this website is collected from public sources. Our data reflects the most accurate information available at the time of publication.