System for issuing short life coupons or other promotional...

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

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Details

C705S001100, C705S014270, C705S027200, C725S023000, C725S110000, C725S112000, C725S113000, C348S014010, C348S014050

Reexamination Certificate

active

09589313

ABSTRACT:
An improved short life coupon system which allows a television viewer to select discount or promotional coupons while viewing a television commercial. Coupon information relating to the commercial is sent to a central station which also contains up-to-date point-of-sale information. This information is analyzed by the central station so that the coupon can be specifically designed to satisfy the viewer and maximize sales.

REFERENCES:
patent: 5176224 (1993-01-01), Spector
patent: 5249044 (1993-09-01), von Kohorn
patent: 5287181 (1994-02-01), Holman
patent: 5500681 (1996-03-01), Jones
patent: 5978013 (1999-11-01), Jones
patent: 6298331 (2001-10-01), Walker et al.
patent: 6336099 (2002-01-01), Barnett et al.
patent: WO 95/16971 (1995-06-01), None
Richard Tedesco, “NBC goes interactive with fall lineup” Broadcasting and Cable, Jun. 30, 1997, ABI/INFORM Global p. 79.

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