System for evaluating a company's customer equity

Details System for evaluating a company's customer equity System for evaluating a company's customer equity

2006-05-02

2006-05-02

Hayes, John W. (Department: 3639)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Finance

C705S03600T, C705S037000, C705S001100, C705S016000, C705S007380

Reexamination Certificate

active

07039607

ABSTRACT:
The object of the present invention is to provide a system for evaluating the customer equity of products and services provided by a company, with consideration of customer-purchase trends, and to provide a means for evaluating the ratio of repeat customers and the customer-equity growth ratio by store, region, and/or customer group, and to provide data for establishing an optimal plan for increasing sales. A system100for evaluating customer equity according to the present invention comprises a computer system2for conducting sales management for a company, and an evaluation computer10connected to the computer system2via a communications line5.The evaluation computer10comprises a Web server11,a communications controller15,an application server12,and a database14for recording purchase records received from a company or store. The database comprises a table of original records14afor recording purchase records in the order that they are generated, a master table of customers14b,and a tabulation table14cfor sorting records by time period. The application server12comprises a purchase-data collecting means12a,a customer-equity sorting means12b,and a customer-equity evaluation means12c.The customer-equity evaluation means12ccomprises a total-customer-equity tabulating means12c-1;an average-customer-equity tabulating means12c-2;a means of tabulating the customer-stability ratio12c-3; and a customer-equity growth-ratio tabulating means12c-4.

REFERENCES:
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patent: 6349290 (2002-02-01), Horowitz et al.
patent: WO 200014665 (2000-03-01), None
patent: WO 200104817 (2001-01-01), None
Anderson et al, Stregthening the satisfaction-profit chain, Nov. 2000, Journal of Service Research, v3n2, pp.: 107-120.
Azac, Martin G, Takeovers and Equity Derivatives, Spring 1998, American Economist, v42n1, pp.: 101-107.

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