System for displaying an information package

Details System for displaying an information package System for displaying an information package

2005-02-15

2008-11-18

Bugg, George A (Department: 2612)

Communications: electrical

Selective

Interrogation response

C340S010300, C340S010310, C340S010420, C340S005410, C340S572100, C235S375000, C235S376000, C706S007000, C706S010000

Reexamination Certificate

active

07453347

ABSTRACT:
A system for displaying an information package which achieves improved accuracy in the delivery of an advertising campaign. The system includes a remotely readable identification tag for holding an identifier, an interrogator for selectively remotely interrogating the tag to read the identifier, a processor responsive to the identifier read from the tag for obtaining, from a database, segment information that is associated with the identifier, and also responsive to the obtained segment information for designating the information package, and an information display unit for displaying the information package is also provided.

REFERENCES:
patent: 5796351 (1998-08-01), Yabuki
patent: 5914671 (1999-06-01), Tuttle
patent: 6285963 (2001-09-01), West
patent: 6513015 (2003-01-01), Ogasawara
patent: 6662215 (2003-12-01), Moskowitz et al.
patent: 6970088 (2005-11-01), Kovach
patent: 7023356 (2006-04-01), Burkhardt et al.

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