System for customizing computer displays in accordance with user

Details System for customizing computer displays in accordance with user System for customizing computer displays in accordance with user

1996-05-29

2000-01-11

MacDonald, Allen R.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

705 26, 705 14, G06F 1562, G06F 1760, G07G 712

Patent

active

060146389

ABSTRACT:
A system for customizing content and presentation of content for computer users is disclosed. The system monitors and records a user's navigational choices to determine the user's needs and preferences for subsequent computer displays. Displays are customized in accordance with the user's needs and preferences. In a preferred embodiment of the present invention, an electronic marketing and shopping system accessible via the WWW is described. The shopping environment--including the opportunities presented to the shopper (content) and the appearance of the displays (presentation of content)--is customized according to the shopper's preferences. The functions of data collection and display customization are performed automatically by the electronic shopping system. To customize the environment, various attributes of Web pages or other displays provided by participating merchants are modified as they are accessed by shoppers using the system.

REFERENCES:
patent: 5319455 (1994-06-01), Hoarty et al.
patent: 5446891 (1995-08-01), Kaplan et al.
patent: 5515270 (1996-05-01), Weinblatt
patent: 5528490 (1996-06-01), Hill
patent: 5642484 (1997-06-01), Harrison, III et al.
patent: 5710884 (1998-01-01), Dedrick
patent: 5710887 (1998-01-01), Chelliah et al.
patent: 5724521 (1998-03-01), Dedrick
patent: 5727048 (1998-03-01), Hiroshima et al.
patent: 5729693 (1998-03-01), Holda-Fleck
patent: 5740549 (1998-04-01), Reilly et al.
patent: 5745882 (1998-04-01), Bixler et al.
patent: 5754939 (1998-05-01), Herz et al.
patent: 5756280 (1998-05-01), Soora et al.
Debra Aho Williamson, Smart agents build brains into Net ads, Advertising Age, p. 26, Apr. 8, 1996.
Ken Kerrigan, Interactive Imaginations breaaks new ground with unique Internet entertainment site, Busines Wire, May 7, 1996.
David Downing, Oracle Webserver to Ship with Silicon Graphics challenge Systems, PR Newswire, Oct. 30, 1995.

Affiliated with

Also associated with

Rating

System for customizing computer displays in accordance with user does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with System for customizing computer displays in accordance with user, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System for customizing computer displays in accordance with user will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-1469593