Television – Nonpictorial data packet in television format – Including teletext decoder or display
Reexamination Certificate
1998-07-30
2001-09-25
Eisenzopf, Reinhard J. (Department: 2614)
Television
Nonpictorial data packet in television format
Including teletext decoder or display
C348S461000, C348S465000, C348S473000, C348S901000, C725S009000, C725S020000, C725S040000, C725S045000, C725S046000, C345S215000
Reexamination Certificate
active
06295092
ABSTRACT:
BACKGROUND OF THE INVENTION
1. Reference To Microfiche Appendix
A microfiche appendix having 1 microfiche and 29 frames is included herewith.
2. Field of the Invention
The present invention is directed to a system for analyzing television programs particularly local news programs and, more particularly, is directed to a system that captures a local news program broadcast, separates the broadcast into the individual news stories, determines the competitive characteristics of the stories which can include the topic, talent and production characteristics of the stories, combines the analysis results with historical data, such as show ratings, and provides the combined analysis along with the broadcast to a user allowing assessment of competitors local news broadcasts.
3. Description of the Related Art
In todays competitive television environment where local television stations can derive a significant portion of their income from the sale of advertisements during half-hour news programs that are broadcast throughout the day, a small ratings increase can translate into the ability to significantly raise advertising rates for advertisements during these local news broadcasts. In the past, station managers and news program directors have had to rely on broadcast ratings (such as Nielsen ratings) and their own subjective experience in viewing competitors broadcasts to evaluate what aspects of the broadcasts contribute to improved ratings. What is needed is an objective analysis tool that quantifies the competitive characteristics about a broadcast allowing news directors to analytically determine what contributes to improved ratings.
Further, in todays environment keeping the attention of viewers is difficult. As a result, the factors that contribute to improved ratings will change over time. What is needed is a system that will allow rapid analysis of a competitors broadcasts.
SUMMARY OF THE INVENTION
It is an object of the present invention to provide a system that objectively determines the competitive characteristics of news broadcasts.
It is a further object of the present invention to provide a station manager with improved competitive intelligence.
It is another object of the present invention to provide a news director with information about competing news broadcasts that has not previously been available.
It is also an object of the present invention to provide a system that helps a news director to optimize newscast ratings with respect to competitors.
It is a further object of the invention to provide a system that allows determination of the topic, talent and production characteristics of a broadcast.
It is an object of the present invention to provide a system that allows determination of how the topic, talent and production affect ratings.
It is another object of the present invention to digitize television broadcasts to allow display of the video on a computer with the competitive analysis data.
It is another object of the present invention to provide the ability to compare or correlate story content and/or competitive characteristics with ratings data.
It is a further object of the present invention to provide a system that allows monitoring of competition on a relatively real time basis.
It is a further object of the present invention to provide instant access to the video and audio content of specific news stories.
The above objects can be attained by a system that captures a local news program broadcast, separates the broadcast into the individual news stories, and determines the topic, talent and production characteristics of the stories by comparing the text of the broadcast with statistical information accumulated about prior broadcasts. The characteristics are combined with other historical data, such as show ratings. The system provides the combined analysis along with the broadcast itself to a user through a graphical user interface allowing an objective assessment of competitors local news broadcasts.
These together with other objects and advantages which will be subsequently apparent, reside in the details of construction and operation as more fully hereinafter described and claimed, reference being had to the accompanying drawings forming a part hereof, wherein like numerals refer to like parts throughout.
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Bartels John D.
Hullinger Richard A.
Mandel Alan F.
Ross Robert
Schultz Brian A.
CBS Corporation
Desir Jean W.
Eckert Seamans Cherin & Mellott , LLC
Eisenzopf Reinhard J.
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