Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2006-07-11
2006-07-11
Alvarez, Raquel (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014270, C705S026640, C705S027200
Reexamination Certificate
active
07076443
ABSTRACT:
The resultant search result items from a search engine performing an Internet search are associated with similar or related advertisements. These associated advertisements, once acquired, may be viewed by a user on demand. An Internet user selects a query to submit to a search engine. For each search result item available from the query, a matching search of related product advertisements is then performed. For each related product advertisement found for a given search result item, the search result item is then flagged. This process is repeated until each search result item has been investigated and matched to related product advertisements when applicable. The user then designates a selection. This selection initiates a search of an advertisement database. Each product advertisement acquired is then formatted and displayed to the user.The computer system capable of associating related advertisements to individual search results items uses the following subsystems: 1) a product database; 2) a user/session manager; 3) a product matching manager; 4) a product listing manager; and, 5) a result presentation manager.
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Dialog reference. File 16, 06806736. “Excite@Home Launches New Shopping Service for Holiday Shoppers” PR Newswire, pp4463, Nov. 15, 1999.
Emens Michael L
Kraft Reiner
Alvarez Raquel
Delio & Peterson
Guzman Leonard T.
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