Data processing: financial – business practice – management – or co – Business processing using cryptography
Reexamination Certificate
2011-06-21
2011-06-21
Hewitt, Calvin Loyd (Department: 3685)
Data processing: financial, business practice, management, or co
Business processing using cryptography
C705S026640, C705S040000, C705S025000, C705S051000, C705S052000, C705S053000, C705S054000, C705S055000, C705S056000, C705S057000, C705S058000, C705S059000
Reexamination Certificate
active
07966259
ABSTRACT:
Customers make purchases from online merchants using personal information, such as payment and shipping information, stored with an online information service. The merchants may optionally report information about each customer's purchases back to the information service, which may incorporate the information into a history page that is accessible to the customer. The information service may also use the aggregated purchase history data to generate an “interests” profile for the customer, which may be disseminated to the merchants and used to customize their web sites. The web pages of the merchants may include a reference to an object, such as a graphic, that is served by the information service. For customers that are registered with the information service, this object may be customized with the name of the customer, and may be selectable by the customer to make single-action purchases.
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Amazon.Com, Inc.
Hewitt Calvin Loyd
Knobbe Martens Olson & Bear LLP
Sherr Cristina Owen
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