System and method using sampling for allocating web page...

Details System and method using sampling for allocating web page... System and method using sampling for allocating web page...

2011-08-16

2011-08-16

Tarae, C. M. (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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Reexamination Certificate

active

08001001

ABSTRACT:
An improved system and method is provided for using sampling for allocating web page placements in online publishing of content. A multi-armed bandit engine may be provided for sampling content items by allocating web page placements of varying quality for content items and optimizing the payoff to maximize revenue. Publishers may provide content items to be published and report their valuation per click. Through a process of valuation discovery, the click-through rate for content items and the value of content items may be learned through sampling. As the process of valuation discovery progresses, the present invention may more closely approximate the click-through rates for content items in order to allocate web page placements to content items that may optimize content layout by maximizing revenue. The present invention may accurately learn the CTR for new content items and support multiple web page placements of varying quality.

REFERENCES:
patent: 2001/0020236 (2001-09-01), Cannon
patent: 2003/0149622 (2003-08-01), Singh et al.
patent: 2006/0184417 (2006-08-01), Van der Linden et al.
patent: 2006/0212350 (2006-09-01), Ellis et al.
patent: 2007/0038508 (2007-02-01), Jain et al.
patent: 2007/0174114 (2007-07-01), Bigby et al.
patent: 2008/0249832 (2008-10-01), Richardson et al.
patent: 2008/0306804 (2008-12-01), Opdycke et al.

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